Caleb Yell is the CEO of Rental Hosting and is the leading the charge in terms of helping transition the equipment rental industry into having more of an online presence. In this episode Caleb provides advice to rental businesses that are thinking about increasing their digital footprint, how he fell in love with the equipment rental industry and what are some of the common challenges people are faced with when trying to build a new website or customer portal. Completely integrated with Point of Rental, Rental Hosting touches on areas such as online quotes, reservations, equipment availability and pricing.