Anthony Durante comes from a family deeply rooted in the equipment rental industry, dating back to 1969. In 2009, he co-founded Durante Rentals alongside John Durante and Christopher Jones. From humble beginnings, the company expanded to 10 locations across the New York Tri-state area and earned a spot on the Inc. 5000 list of America’s fastest-growing companies for seven consecutive years—an accomplishment achieved by only a select few.

In June 2024, Durante Rentals was acquired by Herc Rentals, marking a new chapter in its journey.

At the 2025 ARA Show in Las Vegas, Michael Larsen catches up with Anthony Durante to reflect on the legacy of Durante Rentals and hear what exciting ventures Anthony is pursuing next.